Business Builders Recommended Reading List

E-commerce Management

E-Volve-or-Die.com Mitchell Levy A business and marketing tool for those involved in e-commerce, advocating a get-tough-or-get-out approach to e-commerce strategy. Offers insight on issues like the appropriate business models and organizational changes for traditional businesses moving onto the Web, as well as showing how to deploy, manage, and 'e-volve' any company into an Internet-enabled entity. Softcover.