Business Builders Recommended Reading List

Marketing/Networking
	Peter Meyer Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture.
	Bob Burg With over 100,000 copies sold, this is one of the most popular business- and sales-boosting guides ever written. This new edition offers successful entrepreneur and speaker Bob Burg's proven relationship-building system that thousands of professionals and entrepreneurs have used to turn casual contacts into solid sales opportunities. In Endless Referrals, he shows you how to: Turn every contact into a sales opportunity o Dramatically increase your business without spending more time or money o Identify the most profitable contacts o Use six keys to remember names and faces o NEW SECTION! Network the Internet o NEW SECTION! Set up a successful home-based business o Take the intimidation out of telephoning o Overcome fear of rejection o NEW SECTIONS! Succeed in multi-level, network, and mail order marketing o Position yourself as an expert o Mark yourself for success!
	C.J. Hayden GET CLIENTS NOW! A 28-Day Marketing Program for Professionals and Consultants And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business. Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Back to Top
	InfoGuru Robert Middleton This comprehensive marketing manual contains everything you need to attract more clients to your professional service business. Manual includes complete 23 chapter text with hands-on action plans, audio tutorials, articles, marketing discussion group, and many additional bonuses. Back to Top
	Anthony Parinello This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take to the bank!

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