Jamming
Jamming: The Art and Discipline of Managing Creativity
"In the beginner's mind, there are many possibilities. In the expert's mind, there are only a few."
- Shunryu Suzuki, Zen Teacher
"The choice is stark: create or fail."
- John Kao, Author, Lecturer, Entrepreneur
This program demolishes the myth that creativity cannot be fostered within the corporate environment. Not only can creativity be cultivated within corporations, creative capital may be a company's most important asset, providing the innovative thinking that will give companies a distinct competitive advantage.
Kao links the creative process to jamming in jazz. Just as jazz musicians improvise in a jam session, a group of business people can take an idea, challenge each other's imagination, and produce an entirely new set of possibilities. The video shows how these companies employed "Jamming" into their organization: IDEO, a leading industrial design firm, SENCO, a tool manufacturing plant, and Coca-Cola.
John Kao has served as Academic Director of the Managing Innovation Executive Program at Stanford and Senior Lecturer at Harvard Business School. He is an internationally recognized authority in the intersecting fields of corporate creativity, new media technology, and entrepreneurial management.
Video Length: 25 min.
